You Created a Fundraising Campaign. What Next?
Creating a fundraiser is just the beginning. Learn how to record a compelling introduction video, share your campaign on social media, reach potential donors, and keep supporters engaged to increase your chances of reaching your fundraising goal.
You Created a Fundraising Campaign. What Next? How to Share Your Story and Inspire People to Donate
Congratulations! You’ve taken an important step by creating your fundraising campaign on Ujimora.
You’ve explained why you need support, set a fundraising target, and published your campaign.
But there’s something every campaign creator should understand:
Creating a fundraising campaign doesn’t automatically mean people will discover it.
Think of your campaign as opening a shop. You may have something valuable to offer, but if nobody knows your shop exists, they won’t know where to find you.
Fundraising works similarly.
Your campaign needs visibility. People need to hear your story, understand your situation, and know how they can help.
The good news? You don’t need thousands of followers, professional video equipment, or expensive advertising to get started.
You need your story, your phone, and the courage to share.
Let’s walk through what to do after publishing your campaign.
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1. Start With a Short Video Introducing Yourself
One of the most effective ways to help people connect with your campaign is to introduce yourself through a video.
People are often more comfortable supporting someone when they can hear directly from them.
A video helps potential donors understand that there is a real person behind the fundraising campaign.
Your video doesn’t have to be perfect. It just needs to be genuine.
You can record it using your smartphone.
What Should You Say?
Aim for a video between 45 and 90 seconds.
Try to answer five simple questions:
1. Who are you? Introduce yourself briefly. 2. What are you raising money for? Explain your situation. 3. Why does it matter? Help people understand what this opportunity means to you. 4. How much do you need? State your fundraising goal and how the money will be used. 5. How can people help? Invite them to donate or share your campaign.
Example: A Student Raising Money for University
Hello everyone. My name is Ama, and I’m excited to share that I’ve gained admission to university.
Unfortunately, my family is currently unable to cover all the expenses I need to begin my education, particularly accommodation and learning materials.
I’m raising GH₵5,000 to help cover these costs.
Going to university means so much to me because I want to build a better future for myself and my family.
If you’re able to contribute even GH₵10 or GH₵20, I would be incredibly grateful.
And if you’re unable to donate, please help me share my campaign with others.
You can find my fundraising link in the description. Thank you for your kindness and support.
You don’t need to memorize every word. Speak naturally, in your own voice.
Important: Only share information that is true and that you’re comfortable making public. You can tell a compelling story without revealing sensitive family, medical, or financial details.
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2. How to Record a Good Fundraising Video
You don’t need a professional camera or editing software.
A smartphone is enough.
Here are a few simple tips:
- Find a quiet location. Record somewhere without too much background noise. - Use natural lighting. Face a window or record outside in a shaded area. - Keep your phone steady. Lean it against something or ask someone to hold it. - Look at the camera. Imagine you’re speaking directly to someone who wants to understand your situation. - Keep it short. Try to communicate your message in about one minute. - Speak clearly. You can use English or a Ghanaian language you’re comfortable speaking. - Add captions if possible. Many people watch social media videos without sound.
For Instagram Reels, TikTok, Facebook Reels, and WhatsApp Status, recording vertically usually works best.
Don’t worry if you make mistakes. You can record again.
And remember:
You don’t have to cry, exaggerate your circumstances, or make yourself uncomfortable to deserve support.
Your authentic story is enough.
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3. Add Your Video to Your Campaign
Your video can help visitors understand your story before deciding whether to contribute.
If your campaign editor supports video uploads or embeds, add the video directly to your campaign page.
If that option isn’t available, you can publish the video on a supported social platform and share it alongside your campaign link.
When presenting your video, include:
- A short introduction explaining what the video is about. - Your fundraising goal. - A clear explanation of how contributions will be used. - A direct invitation to support your campaign.
You can also use relevant photographs, such as pictures of yourself or materials related to your fundraising goal, provided you have permission to share them.
Avoid publishing personal documents that expose identification numbers, residential addresses, or other sensitive information.
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4. Share Your Campaign on Social Media
Once your video is ready, it’s time to share it.
Don’t assume people will find your campaign on their own.
Your friends, family, colleagues, former classmates, and social media connections can become your first supporters.
WhatsApp is a great starting point, especially when reaching people you already know.
Share your campaign through:
- Your WhatsApp Status. - Family groups. - School and alumni groups. - Community groups where fundraising appeals are permitted. - Personal messages to people who may be interested in supporting you.
Example WhatsApp message:
Hello everyone,
I’ve recently started a fundraising campaign to help me pursue my education.
I’m raising GH₵5,000 to cover accommodation and essential school expenses.
I’ve recorded a short video explaining my situation, and I would appreciate it if you could watch and share it.
Any contribution, no matter how small, would mean a lot to me.
Here’s my campaign link: \[Insert your Ujimora campaign link\]
Thank you for supporting my dream.
Instagram and TikTok
Instagram and TikTok are useful for sharing short videos that introduce your story.
Upload your video as a Reel or TikTok post.
Use a caption that explains your fundraising goal and invites people to help.
Example caption:
I’ve worked hard to gain admission to university, and now I’m asking for a little help to take the next step.
I’m raising GH₵5,000 for accommodation and school expenses.
Even GH₵10 can make a difference.
Please support or share my campaign. Link in bio.
Make your campaign link easy to find in your profile, and direct viewers there.
You can also share the video to your Instagram Stories.
Facebook can help your campaign reach family members, community networks, school groups, and people who may be willing to support educational or community causes.
Post your video alongside a short explanation and your campaign link.
Where group rules allow, share it in relevant communities.
If your fundraiser is related to education, professional development, entrepreneurship, or career advancement, LinkedIn may be especially useful.
Explain your ambition, what you’ve achieved, the obstacle you’re facing, and how support will help you move forward.
Keep your message respectful and professional.
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5. Don’t Just Post Once and Disappear
One common mistake is publishing a fundraising campaign, sharing it once, and waiting.
Not everyone will see your first post.
Some people may intend to donate but forget. Others may need more information before contributing.
That’s why it’s important to keep your community informed.
However, this doesn’t mean posting the same appeal repeatedly every day.
Instead, share meaningful updates.
You could post:
- A thank-you message when someone contributes. - A progress update showing how much has been raised. - A short explanation of what the funds will cover. - A reminder when the deadline is approaching. - A personal update about your journey.
Every update is another opportunity for someone to discover your campaign.
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6. A Simple Seven-Day Plan to Promote Your Campaign
You don’t need a complicated marketing strategy.
Start with this:
Day What to Do Day 1 Record your introduction video and publish it with your campaign link. Day 2 Share the video on WhatsApp Status and with relevant personal contacts. Day 3 Publish the video on Instagram, Facebook, or TikTok. Day 4 Share an update about your goal and why it matters. Day 5 Thank your supporters and encourage others to share. Day 6 Reach out to relevant school, alumni, community, or professional networks. Day 7 Publish a progress update and explain what support is still needed.
After the first week, continue posting useful updates until your campaign ends.
If your fundraiser has a deadline, remind people as it approaches.
Consistency matters, but so does respecting your audience.
Share meaningful updates rather than overwhelming people with repeated messages.
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7. Make It Easy for Someone to Donate
Imagine someone watches your video and decides to help.
What happens next?
If they have to search for your campaign, ask you for payment details, or navigate several unrelated pages, they may give up.
Make supporting your campaign as straightforward as possible.
Whenever you share your story:
1. Include your direct Ujimora campaign link. 2. Explain what the fundraiser supports. 3. State your target amount. 4. Tell people how they can help. 5. Invite those who cannot donate to share the campaign.
Avoid sharing a general homepage link when you can send people directly to your fundraising page.
Your goal is to remove unnecessary steps between someone’s willingness to help and their ability to contribute.
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8. Remember: Sharing Is Also a Form of Support
Not everyone who sees your campaign will be able to contribute financially.
And that’s okay.
Someone who cannot donate GH₵10 today might know a friend, employer, former classmate, or organization that can help.
A single share can introduce your campaign to an entirely new network.
That’s why your appeal should always offer two ways to help:
Donate if you can. Share if you can’t.
Both actions matter.
You can even ask supporters to forward your video and campaign link to three people who might be interested in helping.
Just remember to respect people’s boundaries and avoid sending unsolicited messages repeatedly.
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9. Build Trust Through Transparency
Fundraising involves trust.
People want to understand where their contributions are going and whether their support is making a difference.
Help build that trust by being open and consistent.
Clearly explain:
- What you’re raising money for. - How you calculated your target. - How the money will be used. - Whether your needs or circumstances change. - What happens after the campaign is completed.
When you reach an important milestone, share an update.
If your campaign succeeds, thank your supporters and explain the outcome.
If you don’t reach your target, communicate what happens next.
You should never feel pressured to reveal sensitive personal information to prove that you deserve help.
Transparency means being truthful and accountable, not giving up your privacy.
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10. What If Nobody Donates Immediately?
Don’t be discouraged.
A slow start doesn’t necessarily mean your story isn’t important.
People may not have seen your campaign yet. They may be waiting until they can afford to contribute, or they may need a clearer explanation of your goal.
Consider reviewing your approach.
Ask yourself:
- Is my campaign title clear? - Does my description explain exactly what I need? - Have I introduced myself through a video? - Have I shared my campaign with people who know me? - Is the donation link easy to find? - Have I explained how even small contributions can help? - Have I provided any updates since publishing?
Sometimes, improving how you communicate your story can make a difference.
You can also ask a trusted friend or family member to review your campaign and suggest improvements.
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11. Your Story Could Inspire Someone to Help
Imagine you’re raising GH₵5,000.
You might think you need one wealthy person to contribute the entire amount.
But that’s not necessarily how community fundraising works.
Consider this:
- 500 people contributing GH₵10 each = GH₵5,000. - 250 people contributing GH₵20 each = GH₵5,000. - 100 people contributing GH₵50 each = GH₵5,000.
These are simple illustrations, not guarantees that everyone who sees your campaign will donate.
But they demonstrate an important principle:
Small contributions can add up to something meaningful when people come together.
Your role is to give people an opportunity to understand your story and participate.
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Your Campaign Deserves to Be Seen
You created your fundraiser for a reason.
Maybe you’re trying to pay your school fees, cover medical expenses, start a business, support your community, or overcome an unexpected challenge.
Whatever your goal, remember that creating the campaign is the first step.
The next step is telling people about it.
Record that video.
Share your story.
Ask for support.
Thank the people who help.
Keep your community updated.
And most importantly, don’t give up simply because your first post didn’t receive the response you hoped for.
Your campaign cannot reach people who don’t know it exists.
At Ujimora, we believe that when people and opportunities come together, meaningful things can happen.
Your story matters. Give it a chance to be heard.
Ready to Share Your Campaign?
Visit Ujimora, open your campaign, copy its direct link, and start telling your story today.
Ujimora — People. Opportunities. Together.